About Us

Helping teams understand what makes creative work

Omnitor brings creative visibility, campaign structure, and performance insights together, helping marketing teams learn from their campaigns and make better decisions about what comes next.

Good creative deserves better feedback

Marketing teams produce, test, and launch creatives across multiple channels. But the information they need to evaluate that work is often spread across platforms, reports, and spreadsheets.

Omnitor brings those pieces together, making it easier to compare creatives, spot patterns, and carry useful findings into the next campaign.

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Better decisions start with a shared understanding

Creative and performance teams look at campaigns from different angles. A shared view helps them connect what an ad shows with how it performs.

By bringing creative attributes, consistent campaign data, and results into one workspace, Omnitor gives teams a clearer starting point for discussing what to keep, what to change, and what to test next.

Benefits

Make every creative decision smarter

Give marketing teams the visibility, structure and intelligence to understand what works and improve what comes next.

Complete Creative Visibility

See every live and historical creative across connected channels in one searchable workspace.

Faster Creative Decisions

Find what works without manually pulling reports, comparing platforms or digging through campaign data.

Performance Intelligence

Understand which creative attributes and patterns consistently contribute to stronger campaign results.

Consistent Campaign Structure

Keep naming conventions and taxonomy aligned across teams, markets and media platforms.

Trusted Campaign Data

Automatically validate campaign setup and catch taxonomy errors before they compromise reporting.

Build on What Works

Turn past creative performance into practical intelligence that helps inform future campaigns.

Our Team

The people behind Omnitor

We bring together technology, operations, and commercial expertise with one shared focus: making creative performance easier to understand and act on.

Author portrait

Michel Ypma

Founder & CTO

Author portrait

Remco van den Brink

Founder & COO

Author portrait

Ali Diouri

Partner & CRO

Author portrait

Michel Ypma

Founder & CTO

Author portrait

Ali Diouri

Partner & CRO

Author portrait

Remco van den Brink

Founder & COO

Author portrait

Michel Ypma

Founder & CTO

Author portrait

Remco van den Brink

Founder & COO

Author portrait

Ali Diouri

Partner & CRO